Getting Technical at your Trade Show Booth

"Twenty years after the advent of the personal computer and a decade after the Internet became pervasive, virtually every tradeshow uses computer programs to handle registration, housing, lead retrieval and floor-plan management." -Trade Show Week Magazine.

Your first thought for the atmosphere of a trade show might not be an audio visual rental, but that is the technology that's transforms the way vendors present. Audio visual is capturing the trade show market very quickly. Almost every single show has a vendor that can supply audio visual equipment and if there isn’t there are plenty of rental options, like ICCRents. The trade show market is putting digital displays and presentation to the marketing test and it is winning.

Even webcasting is available at 50 trade shows locations now nation wide. Associate editor at Trade Show Week Magazine, Rachel Wimberly writes in this week’s issue “…Smart City and iStreamPlanet to make the service more widespread. According to the agreement, the new partners will offer webcasting at 50 convention centers including two of the three largest, the Las Vegas Convention Center and Orlando's Orange County Convention Center.”

This is an example of how technical trade shows are now getting, and some trade shows that aren’t using audio visual so bluntly now, might be very soon. Such as, the furniture trade shows, Magic, The Fancy Food Show, the Textile show and even the exhibitors at the Apparel and Accessory shows could consider a kiosk to catalogue their collections or plasma showcasing their brand profile, to bring some edge to their booths. In today’s trade show environment it comes down to “what did you do that was unique and that brought in traffic,” and audio visual rentals are allowing the communication gaps to narrow between the trade show managers, exhibitors and attendee’s. The growth and demand of audio visual at trade shows brings to fun into having a booth that is your portable headquarters, and without audio visual rental equipment like a Plasma TV rental, laptop rental, or touch screen Internet Kiosk -it is as if the booth is only half done.

Digital and Audio visual bring a freshness to the trade show experience and represents the now and the future. And trade show managers are getting the full impact of the convenience that audio visual provides. Even though it is true that not so long ago having a computer and a copy machine was a lavish item at a trade show and in 2003 Margo McCall included in her article called Industry Embraces Technology Slowly, "Twenty years after the advent of the personal computer and a decade after the Internet became pervasive, virtually every tradeshow uses computer programs to handle registration, housing, lead retrieval and floor-plan management."

Whether you are at the front of the trade show or the back, audio visual rentals now allow exhibitors to say and share what typically isn’t possible in just a booth alone. A video demo on a Plasma TV rental screen at your booth is an instant attraction and pulls in traffic. An whether you are cooking, or showing your latest Tiles and furniture designs, or showcasing your latest medical supplies, telling a story at your booth is no longer only about your latest products, sales numbers and future goals, it is about how you are presenting them. Take notice the next time you exhibit, and see how audio visual and digital displays are defining the trade show experience.
800 245-1094