Getting Technical at your Trade Show Booth

"Twenty years after the advent of the personal computer and a decade after the Internet became pervasive, virtually every tradeshow uses computer programs to handle registration, housing, lead retrieval and floor-plan management." -Trade Show Week Magazine.

Your first thought for the atmosphere of a trade show might not be an audio visual rental, but that is the technology that's transforms the way vendors present. Audio visual is capturing the trade show market very quickly. Almost every single show has a vendor that can supply audio visual equipment and if there isn’t there are plenty of rental options, like ICCRents. The trade show market is putting digital displays and presentation to the marketing test and it is winning.

Even webcasting is available at 50 trade shows locations now nation wide. Associate editor at Trade Show Week Magazine, Rachel Wimberly writes in this week’s issue “…Smart City and iStreamPlanet to make the service more widespread. According to the agreement, the new partners will offer webcasting at 50 convention centers including two of the three largest, the Las Vegas Convention Center and Orlando's Orange County Convention Center.”

This is an example of how technical trade shows are now getting, and some trade shows that aren’t using audio visual so bluntly now, might be very soon. Such as, the furniture trade shows, Magic, The Fancy Food Show, the Textile show and even the exhibitors at the Apparel and Accessory shows could consider a kiosk to catalogue their collections or plasma showcasing their brand profile, to bring some edge to their booths. In today’s trade show environment it comes down to “what did you do that was unique and that brought in traffic,” and audio visual rentals are allowing the communication gaps to narrow between the trade show managers, exhibitors and attendee’s. The growth and demand of audio visual at trade shows brings to fun into having a booth that is your portable headquarters, and without audio visual rental equipment like a Plasma TV rental, laptop rental, or touch screen Internet Kiosk -it is as if the booth is only half done.

Digital and Audio visual bring a freshness to the trade show experience and represents the now and the future. And trade show managers are getting the full impact of the convenience that audio visual provides. Even though it is true that not so long ago having a computer and a copy machine was a lavish item at a trade show and in 2003 Margo McCall included in her article called Industry Embraces Technology Slowly, "Twenty years after the advent of the personal computer and a decade after the Internet became pervasive, virtually every tradeshow uses computer programs to handle registration, housing, lead retrieval and floor-plan management."

Whether you are at the front of the trade show or the back, audio visual rentals now allow exhibitors to say and share what typically isn’t possible in just a booth alone. A video demo on a Plasma TV rental screen at your booth is an instant attraction and pulls in traffic. An whether you are cooking, or showing your latest Tiles and furniture designs, or showcasing your latest medical supplies, telling a story at your booth is no longer only about your latest products, sales numbers and future goals, it is about how you are presenting them. Take notice the next time you exhibit, and see how audio visual and digital displays are defining the trade show experience.
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Trade Show Unconnected No More: Taking Wireless Into Your Own Hands

Many convention centers still bring hassle to vendors when it comes to getting Internet Access at their booths. Ordering Internet access through a convention center or hotel venue is a task that makes the eyes roll, because of the extreme costs on your tradeshow bill can be up to $1200 dollars. Although through Wi-Fi and the Wireless PC Cards getting Internet access doesn’t have to be such a mess. Wireless is everywhere these days and a trade show is no exception. At trade shows, at coffee shops, airports, even at the park during your lunch break, getting a broadband connection quickly is the hype, the expected, demand, and part of our lives. And every day and more and more businesses are dismissing wires and relying on instant connections through wireless networks. Greg Barr from the Houston Business Journal is quoted, “Business users are also staying online with their WiFi connection longer -- average daily use increased 25 percent in the latest period to 87 minutes worldwide. U.S. users average 91 minutes per session.” It is difficult in our digital words to go a day without checking email and using the World Wide Web so planning ahead can keep you connected. So even if the tradeshow convention or hotel you are showcasing or attending rejects wireless service you can still get it if you have a wireless PC Card. (As long as your cell phone works- it should work). For options there is Verizon Wireless, Sprint and Cingular. Plans usually run from $20- $150 a month and having this service for your business is great especially if you are traveling a lot and have employees who use the Internet constantly you should consider alternative ideas to always be able to correspond.

In an article by Jon Van from the Chicago Tribune spotted some trends emerging this past late September at the WiMax World Trade Show at McCormick Place and a survey showed that, “four in 10 small-business owners said they couldn't easily survive without wireless technology. Half of those surveyed said they are more dependent on wireless now than they were two years ago, and 55 percent said they expect to be more dependent upon it two years from now.”

With this in mind at a trade shows and conference having a Wi-Fi wireless networking service shouldn't be left up to fate, having an Internet connection and getting a T1 line and high speed Internet at a trade show sometimes means taking matters into your own hands. If you need a temporary wireless PC Card for your laptop most audio visual computer rental companies have this service and can include it with your rental package. ICCRents is now renting this wireless PC card service for trade shows, corporate travels and special events and meetings, and it is a great comfort to know that you don’t have to sacrifice your marketing plans and tactics and you can get a low cost Internet access easily anywhere.

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Did you forget your right to choose?

You have the booth, your brochures, and your presentation planned, but did you forget your right to choose?

Having the right to choose should always be apart of your trade show experience and when it comes to renting audio visual equipment for your booth. Did you know that your options are not limited to only what the Official Vendor is offering?

When the audio visual equipment that is offered by an official vendor at a trade show or convention doesn’t fit your budget or trade show you can still exhibit the way you want too without the exorbitant rates and without sacrificing the personalization you might want or the customer service you deserve. Do you exhibit in different city across the United States? Are you using multiply suppliers and vendors for each show? Is the pile of paper work and receipts getting out of hand? These are three hints and tips that might help you eliminate the nightmare of bad service and the chaos of repeating yourself to each new vendor at each new city for each new trade show.

1. Use a supplier that can attend to your personal needs and deliver 24 hours a day, nationally and even over night anytime.

2. Getting a consistent supplier means you are getting cost effective rental equipment and you can even take advantage of free upgrades every few months. This means you are getting high quality equipment and the latest models with better rates and packages that don’t involve hidden fees, but do involve and include hassle free delivery, set up and pick up.

3. One point of contact to reduce your logistical bill and minimize the hectic planning and wondering about quality care. With a consistent supplier for all your trade shows you never risk of bad service

Every company and trade show official vendor represents their rental pricing in a different manner. ICCRents recommends that you compare bottom line pricing and don't fall prey to those spreading false information regarding extra costs or hidden fees. Yet by dissolving that unsubstantial fear that you have to be one of many on the list of the Official Vendor at a trade show you can get the attention and tech support you need. Don’t fall into the myth that you have too follow suit of the Official Vendor, especially if you do multiple exhibits nationwide you can have a simple audio visual rental experience by utilizing ICCRents Shop & Stop! at ICC Nationwide program. Whether renting audio visual equipment is for one show or every show remember that you can get better equipment, better service and more competitive rates by using an outside vendor and have the delivery and set up without an extra cost nation wide to all your exhibits.

Doesn't it feel good to know you have options? And when it’s your prerogative to not settle, there is no reason not to know the options you do have available. No matter what city your next trade show is in, ICCRents Stop & Shop sincere cares about the success of your event and and with 24/7 service and tech support and you are not just another name on a list.

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Getting with the Popup Booth Trade Show Display Option

Can you believe this is actually a Pop Up booth? Can you believe it only took 30 minutes to set up? This fun and inventive Jack-in-a-Box concept of a PopUp trade show booth is a great way to have originality with function and for a lot less of a price.

So many people, exhibitors and companies are spending a lot of money on their trade show displays when there is really no need too! If you want your trade show booth to have a custom look, there is a better, cheaper and faster way to have it. You don’t have to be stuck with the modular route anymore when in 30 minutes a Pop Up Booth can give you custom signage, custom cutouts for AV or any shelving you might want.

The beauty of the Pop Up booth alternative is the diversity of options that are available and these are the type of design options a company like ICCRents provides: “Straight Back”, “Simple Curves”, “Serpentine”, “Combination”, “Straight Tower” and “Circular Tower.”

It you want your trade show display to have a custom design and quick set up with still great quality then a Pop Up trade show booth is the way to go!

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Trade Show Display Setup Tips: How to make Your Trade Show booth represent You

Inside a box is where you will sit for three days straight or more. It might sound dull but your trade show booth could be brilliant with an audio visual rental or two. Here are two ways a Plasma TV rental and Internet Kiosk rental can affect your booth presence. Trade show presentation has changed a lot. Ten years ago the set up at trade show was simple, with tables lining the rows and cliché posters. However, today the trade show lanes and rows are colorful competition with elaborate displays with audio visual equipment. Plasma’s now decorate the shows and a Plasma Display rental is a very trendy way to showcase your products and services but here are a few ways to make your Plasma TV Display rental resourceful to your image.

The trick of a flick: Just by having a Plasma TV rental you can turn your booth traffic up a notch. Plasma rentals also offer touch screens and for this our LCD flat display rentals are a great option as well to add photo walls or a catalog or directory to your booth on a digital display. If you want a dual post stand that is another option for presentation for LCD’s and Plasmas. A flashing screen with your logo can turn up interest and prospects in your booth.

Touch and Go: Now that you have your Plasma rental you could add a Touch screen overlay to the Plasma. It is as easy as self-installing a CD and it instantly works. Another tip is within positioning. Instead of horizontally, hang the Plasma vertically for original digital signage. This change of positioning does wonders for the eye and you can advertise your products or services from a whole new angle. Use the Plasma for an inventive way to define your image and branding and as a resourceful tool to enchant an audience.

Present Logo and Gain Contacts: Have your website displayed and available to be scrolled on your Internet Kiosk. This is a hands-on approach that lets visitors witness your company in action as they would naturally at home in front of their own computer. Instead of just giving out your business card, having an Internet Kiosk rental at your booth displaying your website is a great way to be remembered. You can also use this Kiosk as your directory for contacts and it is a fun way to introduce yourself to prospect clients by having them sign into your Kiosk which can be programmed to receive names, numbers, and contact information. Later this data you gained at the trade show can be saved to a disk or downloaded at your personal computer. A Kiosk can also display you logo and product information by branding the Internet Kiosk and making it an interactive icon. It can also be used to enhance your services and explain your features as well. Use it as a tool to promote you and your company. Attach joystick, headphones, wireless Internet, or web cam.

Or if you want your whole booth digital and ready to go there is another option, ICCRents offers a new trade show display popup booth which is an All-in-One package for all three components of Signage, Booth design and Audio Visual rental equipment. With this All-in-One Package your whole booth will be a stage to represent you, your logo, your branding, and your trademark colors. With a podium, LCD or Plasma Screen and Digital header and your booth won’t be just another booth number on the trade show floor anymore.

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